Gopuff
Brand Relaunch
In 2020, Gopuff was national brand with a reputation still stuck in college. As a lead writer on the team behind our coast-to-coast relaunch, I showed the world a Gopuff that had grown up and graduated to industry-leader status.
We reintroduced Gopuff as the answer to any question:
instant delivery as your everyday problem-solver.
NATIONAL OOH
(Up next: local ahh.)
LOCAL FOOTPRINT
Gopuff delivers everywhere, but everywhere doesn’t want to feel like just anywhere. Insider references and homegrown products gave our instant delivery some instant credibility.
Chicago
Dallas/Houston
Miami
SOCIAL
