Keurig wanted its customers back from the coffee shops. That meant making multi-hyphenate pour-over iced-caramel-half-caf-whatevers not only possible at home, but easy. Mindless. Doable in as few steps as possible before your daily dose of caffeine.

This snappy social proved in 6 seconds or less that the new K-Iced brewer did more than show it was possible: it was impossible to get wrong.